Public Awareness of Research Infrastructures II

Conference on communicating the importance of science to society
When 29 May, 2017 12:00 PM to
30 May, 2017 05:00 PM
Where Garching (near Munich), Germany
Contact Name
Attendees Registered delegates. Relevant to people responsible for communicating about research infrastructures (communications officers, PR, scientists, journalists, bloggers, etc.)
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Scope of the workshop

Science is exciting, enlightening, complex, fundamental, precise, logical, and creative, all at the same time. However, for the public to get in touch with it and understand why it encompasses all these concepts, efforts need to be made to bridge science and society. With this aim, communication teams at research infrastructures work with a range of methods and channels. They make complex information more tangible and disseminate it as broadly as possible so that the public can understand and be engaged.

This conference aims to be a hands-on forum for communication officers and public relations staff to share their experiences and expertise. The aim is that  participants return  home with new ideas for their work, by learning how and with which means  other research institutions are communicating the importance of science and of research infrastructures to society.

Topics include

  • Evaluation of communication activities and impact
  • Public engagement through visitor programmes and exhibitions
  • Unconventional outreach: thinking out of the box
  • Funding for communication outside the known pathways
  • Engaging the scientists
  • Using online social media channels
  • Enhancing collaboration at research campuses, clusters, and projects
  • Branding and visual identity
  • Communicating on a small budget
  • Issues Management and Crisis Communication



In 2015 we held the first workshop on Public Awareness of Research Infrastructures. Given its success and very positive feedback from the participants, we are now organising the second edition of PARI. PARI2015 was the 10thof a series of events organised by the ERF-AISBL, the European Association of National Research Facilities. We are glad that the EIROforum joined in for the organisation of PARI2017.


European Southern Observatory
Karl-Schwarzschild-Str. 2
85748 Garching

Registration fee

200€ (including access to workshop and social dinner in Munich's city centre)

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